All of the gimmicks employed to entice young buyers raises the cost of PC products. When the price reaches a certain point then many consumers are excluded from purchasing. I think many graphics cards and mobos have reached that threshold and it's going to get worse with the worldwide economic recession.
100% LED that brings only shiny lights is not only an added cost, it is unneeded complexity and thus failure points. And lighting up the interior of a computer case must be the definition of wasting energy, especially as it also means more heat generated so need for cooling.
Asian word as a product name combined with steampunk cogs and gears and unicorn vomit glowing RGB. Gotta love marketing departments and, even better, what it says about people buying computer parts if this is what it takes to land sales.
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jamesindevon - Thursday, July 13, 2023 - link
I still think there must be a market for retro green-coloured motherboards.Samus - Saturday, July 15, 2023 - link
I'd be all over that. Red and blue, too. Everything now is black and nothing really stands out. Only green PCB's you see are on OEM-style boards.Techie2 - Thursday, July 13, 2023 - link
All of the gimmicks employed to entice young buyers raises the cost of PC products. When the price reaches a certain point then many consumers are excluded from purchasing. I think many graphics cards and mobos have reached that threshold and it's going to get worse with the worldwide economic recession.BZD - Sunday, July 16, 2023 - link
What recession?JeffMD - Thursday, July 13, 2023 - link
Adding a few LEDs and a header does not increase the price of the board. But I am sure they use it to increase the mark-up.meacupla - Thursday, July 13, 2023 - link
Yeah, ARGB controller chip, additional traces, and soldering more mini LEDs to the mobo certainly doesn't add any cost at all.trparky - Thursday, July 13, 2023 - link
Give me a motherboard that works, I don't need the bling.BZD - Sunday, July 16, 2023 - link
100%LED that brings only shiny lights is not only an added cost, it is unneeded complexity and thus failure points. And lighting up the interior of a computer case must be the definition of wasting energy, especially as it also means more heat generated so need for cooling.
dubyadubya - Thursday, July 13, 2023 - link
No windows in any of my PC cases and no use for RGB or any other bling for that matter.PeachNCream - Friday, July 14, 2023 - link
Asian word as a product name combined with steampunk cogs and gears and unicorn vomit glowing RGB. Gotta love marketing departments and, even better, what it says about people buying computer parts if this is what it takes to land sales.Byte - Friday, July 21, 2023 - link
I don't think they understand how things are pronounced. These should be called Taichi Dark.